The Future of Media Monetization
Soundpays is a patented Inaudible Response Technology that bridges live events, broadcast, and commerce.
Patents awarded in the United States, Canada, China and Japan.
In-Venue proven with the Houston Texans; agreements in place with WWE and Speedway Motorsports.
Soundpays works over terrestrial and satellite radio; linear, streaming and connected television; and is proven with in-venue systems.
Consumers Are Ready!
Second-screen habits already exist!
Soundpays removes friction at the moment of intent.
76%
65%
Would purchase directly from an ad if convenient!
83%
Already use a second device while watching TV!
69%
Of sports viewers research products they see in ads!
How It Works
Embed cue in audio
A tiny inaudible signature sits in the TV or radio audio mix. It survives the full broadcast chain.
Phones Auto-Detect
The viewer’s phone hears the cue while they watch or listen and triggers the second-screen activity.
One-Tap Outcomes
Buy, claim, vote, donate, subscribe, enter, order – the moment of emotion generates revenue.
Privacy-Friendly Data
Earned attention turns into first-party engagement data to improve offers and attribution.
Real-Time, In-The-Moment Market
A massive growing spend … ready to convert in the “moment of emotion”!
$100B+
Annual US TV Ad Spend
40%
US Pro Sports Related
$1T+
Global TV & Video Advertising
6.7%
CAGR Across the Category
Cues that de-risk the vision!
Granted Patents
Coverage for inaudible recognition over broadcast, radio, and in-venue systems. Real moat. Real defensibility.
Tier-One Advisors
Steve Katelman brings global media buying. Glenn Reitmeier brings decades of broadcast innovation.
Partner Traction
In-venue with the Houston Texans. Agreements with WWE and Speedway Motorsports to expand use cases.
SDK + Playbooks
Drop-in SDK, clean UX patterns, and offer templates. Built for teams, leagues, networks, and sponsors.
Business Model
- Platform license (tiered by audience scale)
- Per-activation fees for sponsors and shoppable media
- Rev share on commerce, affiliate, and betting partners
Go-To-Market
- Professional Sports, WWE and Motor Racing as beachhead
- Expand to news, reality, and tent-pole live TV
- Strategic broadcaster + streaming partnerships
Near-Term Milestones
100 Days
Prove the data by closing pilots in Europe and the GCC.
200 Days
Close US professional sports broadcasting deal.
300 Days
Introduce Inaudible Recognition Technology pilot into U.S.
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