Home - Soundpays

Teams. Stadiums. Events.

Using patented inaudible sound cues, we’re transforming how fans interact with their favorite teams, venues, and events.

Drive mobile revenues, surprise and delight fans, earn incremental sponsorship revenues, and deliver environmentally responsible lightshows.

Imagine harnessing highly secure second screen engagement using our patented sound cue solutions.

How Does it work!

Patented Sound Cues play over your stadium sound systems (and in 2025 on TV and radio) ... anywhere there's a speaker

Use our Game Day app or integrate our Soundpays SDK into your app

Fans open the app to engage with inaudible Sound Cues

Fans purchase products, earn surprise and delight rewards, engage with sponsors or participate in lightshows

Harness thousands of screens and provide highly secure real-time fan engagement

About Soundpays

The world of sports and live events thrives on passion and connection — but today’s fan experiences often stop short of their true potential. Moments of excitement go unmatched by opportunities to engage, connect, or act in real-time.

Soundpays changes that.

With our patented ultrasonic sound wave technology, we’re transforming how fans interact with their favorite teams, venues, and events. From stadium seats to couches at home, we enable frictionless, real-time engagement that brings fans closer to the action than ever before.

Imagine a world where a cheer can unlock exclusive content, a scoreboard moment triggers instant rewards, or a live broadcast lets viewers connect, engage, and shop — right from their mobile devices. Soundpays bridges the gap between experiences and opportunities, turning every fan moment into a deeper connection.

For teams and venues, Soundpays delivers insights and tools to elevate fan loyalty and unlock new revenue streams. Our platform empowers sports organizations to deliver unforgettable, interactive experiences that keep fans coming back for more.

Soundpays: Redefining the fan experience, one game-changing moment at a time.

Leadership Team

Peter A

Peter is a serial entrepreneur with a history of investing into really good ideas, and helping those teams turn technology and ideas into really good businesses. With a background in financial services, Peter’s experiences, taking several startups full cycle, has been key to raising money from high profile funds, building great businesses that scale, and learning from challenging times.

Doug Sutherland

Doug has worn many titles, including CTO, but considers himself a businessperson, a partner, a digital architect and strategist, and a delivery and operationalization expert. He manages product development for Soundpays’ ultrasonic-based sound cue technology that combine mobile shopping cart, back-office inventory and fulfilment with actionable advertising. He’s responsible for all aspects of product development including front-end, server-side and middleware. Doug has co-authored 2 of Soundpays 3 patents.

Ziad Feghali

Ziad is a results and solutions-focused visionary global exec with demonstrated ability to solve complex deep-seated challenges on behalf of clients. Ziad has a wealth of knowledge and skills cemented throughout his 25+ years rewarding career. Through a rich academic and professional background, he has an ever-evolving knowledge-base in a dynamic array of areas, including business development, strategic sales and growth, product management, contract management, revenue generation, vendor & stakeholder management.

Steve Doswell

Steve is a seasoned tech executive who has served as CEO, COO and SVP with early-stage and large enterprises. Over his 25+ year career, Steve has been a co-founder or a founding-team member of three previous Canadian technology start-ups. Each of those companies were built up to over 400 employees before eventually being acquired by major North American brands. Along the way, the companies collectively raised almost $200 million in financing, including two very successful IPOs.

Advisory Board

Steve Katelman

Steve spent nearly three decades at Omnicom, most recently as the EVP of Global Strategic Partnerships for Omnicom Media Group. He focused on digital strategies and investments for many of Omnicom’s clients and launched OMG’s trading desk, Accuen, in 2008. Steve was also instrumental in the launching of Annalect in 2010, Omnicom’s Data and Analytics practice. Steve was honored in 2014 by ADWEEK as #28 on the ADWEEK Top 50 Execs Who Make the Wheels Turn list and 2022’s 12 Stars of Adtech.

DK Metcalf

DK Metcalf’s rise to football greatness began at an early age, fully coming into frame during his time at the University of Mississippi (Ole Miss). Showing flashes of stardom, he was drafted in the second round by the Seattle Seahawks in 2019. That same year he broke NFL and franchise records, cementing him as one of the league’s best out the gate. In 2020, he was selected as an NFL All-Pro player and Pro Bowler. While an undeniable athletic talent, DK’s passions reach past the field of play, stemming into fashion and philanthropy.

Scottie Barnes

Scottie Barnes is a true star for the Toronto Raptors. Barnes burst onto the scene in his first year, averaging 15.3 points and 7.5 rebounds per game on the way to winning NBA Rookie of the Year. The Raptors selected him with the fourth overall pick in the 2021 NBA Draft out of the Florida State. Barnes spent one season with the Seminoles, earning ACC Freshman of the Year, ACC Sixth Man of the Year and All-ACC Third Team honors.

Steve Ziff

Steve Ziff is a seasoned marketing and brand executive with over 20 years of experience spanning sports, entertainment, media, and technology. Ziff’s leadership extends across both NFL football and live stadium and amphitheater events as well as MLB and the NHL. He has held executive roles at the Los Angeles Chargers, the Washington Commanders, the Jacksonville Jaguars, the San Diego Padres and the Florida Panthers, cementing his reputation as a dynamic force in the sports and entertainment industry. Previously, Ziff served as Chief Business Officer at Loud and Live and Chief Marketing & Communications Officer at Thrill One Sports & Entertainment, where he played a pivotal role in steering the company toward its $300 million acquisition.

Glenn Reitmeier

Glenn Reitmeier is widely recognized as a technology visionary and pioneer in the television industry. Glenn’s career includes NBC Universal as Senior Vice President, Technology Standards and Policy as well as leading visionary, creator and architect of digital television at RCA/Sarnoff Laboratories. Glenn has served the industry as a Board member of the Advanced Television Systems Committee (ATSC) and he has been Chairman of the Board of both ATSC and OATC. He is recipient of the National Association of Broadcasters (NAB) Television Engineering Award for lifetime achievement and a recipient of the ATSC’s Bernard J. Lechner Award for outstanding technical contributions. Glenn holds over 60 patents and received his B.E.E from Villanova University and an M.S.E in Systems Engineering from the University of Pennsylvania.

Jeff Lucas

Chief Revenue Officer, Former leadership at Snap, Yahoo, Viacom, NBCU and Firework. Most recently Jeff was the CRO at Firework, the world’s largest video commerce platform, with over a thousand clients across 37 countries. Accelerating revenue growth for brands, retailers, publishers and DTC clients through the use of short shoppable video and the interactive livestream. Driving human connection through digital transformation across the open web.

Joe Choti

Joe is the Chief Technology Officer and Senior VP at Major League Baseball Advanced Media. Joe is also President and Chief Executive Officer at Tickets.com. Joe has more than 20 years of sporting industry experience, with a strong history of providing both strategic direction and executive leadership at both companies. Joe has helped businesses such as Screaming Media deliver value and exciting experiences more quickly and reliably in the live entertainment space.

Jeff Morander

Jeff joined the Association of Luxury Suite Directors (ALSD) as CEO in May 2022, arriving from the Ottawa Senators of the National Hockey League. With over 35 years senior management experience in the sports industry, Morander has also worked for the Phoenix/Arizona Coyotes (NHL), Sacramento Kings (NBA) and Monarchs (WNBA); the Atlanta Hawks (NBA) and Thrashers (NHL); the Chicago Bears (NFL); the Houston Rockets (NBA) and Comets (WNBA); the Tampa Bay Lightning (NHL); the Atlanta Knights (IHL) and Hartford Whalers (NHL).

Soundpays Benefits

Soundpays transforms your fan's mobile device into a powerful engagement channel

Imagine a new kind of fan engaged in the moment and on the spot

Soundpays creates a new incremental revenue for advertising and marketing

Turning your marketing data into results with data-driven attributes

The solution generates new levels of advanced, attribution data, including customer interest and intent-to-purchase measurements

New Levels of Attribution Data

Viewer “click” seeks the ultrasonic sound cue

Responses to any calls to action

Generate unified customer data